Photography Business Practice
One-Day Workshop
You didn't go pro to spend your days chasing invoices and writing proposals into the void.
Tickets from €150+
Being a great photographer is only half the battle. This workshop addresses the other 50-70%—the business skills that turn talent into a sustainable career. Whether you shoot interiors, products, events or people, the fundamentals of finding, winning, and keeping clients remain the same.
Universal business principles that work across all photography specialisations
Leave with templates, systems, and a 30-day action plan
Taught by an award-winning photographer who actually runs a successful commercial practice
Real strategies from someone in the trenches
Building a Sustainable Practice: Client Acquisition, Retention & Growth
DATE: Wednesday 31st March 2026
TIME: 9:00am - 4:00pm
VENUE: The Johnston Estate, Enfield, Co Meath
INSTRUCTOR: Ailbe Collins, IPPVA President
WORKSHOP MATERIALS PROVIDED
Each participant receives:
Workshop templates and frameworks
Email templates for client outreach
Proposal template
Contract checklist
CRM tracking spreadsheet
Resource list (recommended tools, software, professional organizations)
30-day implementation action plan template
Ailbe Collins - President IPPVA
WORKSHOP STRUCTURE
Welcome & Introduction
9:00 – 9:30am
Finding Your People: Strategic Client Research & Targeting
Session 1:
9:30 – 10:30am
Break
10:30 – 10:45am
Making First Contact: Client Acquisition Strategies
Session 2:
10:45 – 11:45am
Break
11:45 – 12pm
The Money Conversation: Pricing, Proposals & Systems
Session 3:
12:00pm – 1:00pm
Lunch Break
1:00pm – 2:00pm
Session 4:
Q & A session
2:00pm – 3:00pm
Keeping Them Close: Client Retention & Long-Term Growth
Session 5:
3:00pm – 4:00pm
TICKETS
Standard
€300
IPPVA Members*
€225
Student** - code “student”
€150
*IPPVA members: your discount code is available in the Members WhatsApp group.
**Student ID required on the day.TESTIMONIAL
I recently attended a workshop held by Ailbe. It was the first workshop that I’ve been to where we delved deep into the nitty gritty of the ‘business’ of photography. A subject I have I really wanted to learn more about but couldn’t find elsewhere. He was so generous with his time and invaluable knowledge. I learned so much. He guided us through all the stages of his customer journey and how he works in building a relationship with his clients. I left filled with ideas, some of which I have already put into practice. Thanks Ailbe! Highly recommend.
Dena S.
The 6-Hour Workshop That Changes How You Run Your Business
Led by award-winning architectural photographer Ailbe Collins, this intensive one-day workshop strips away the mystery of building a thriving photography practice. You'll leave with actionable systems, proven templates, and a clear 30-day plan to transform how you attract and retain clients."
Info -
Lunch is included in the ticket price
Free parking
Bring a notebook, laptop and yourself
CANCELLATION POLICY:
14+ days = full refund
8–14 days = credit note - valid for 18 months
7 days or fewer = 50% credit
Transfer any time up to 7 days
Organiser cancellation = full refund
TESTIMONIAL
Attending Ailbe Collins' business practice workshop was an inspiring and transformative experience. Ailbe generously shared his deep business insights, offering a rare behind-the-scenes look at the mindset required to stand out from the competition truly. His approach was both practical and mindful, equipping me with actionable strategies that I was able to implement immediately. Since applying Ailbe's advice, I have already noticed tangible improvements in my business. The workshop not only provided valuable knowledge but also fostered a sense of clarity and renewed motivation. I highly recommend this insightful workshop to anyone looking to elevate their business practices and gain a competitive edge.
Ronan Q.